There are many ways to reach your audience nowadays, but what makes you think they will want to listen? If you are selling the same products or service as the next guy – why are they going to pick you? We all have the right to speak, but we need to earn the right to be heard.

There are technical aspects that you can implement, link building, keyword research and so on – but once that traffic arrives – what have you got that will make them want to sit up and take notice?

The best way to build a relationship, whereby that customer wants to buy from you and only you – is to build it prior to their arrival on your money site.

In the world of business, it’s not always about undercutting the competition or hiring the best SEO contractors, it’s more about the core of what you and your business stand for. And by this I mean your values, integrity and commitment to the cause.

We all have a fundamental right to speak, sell, do business but that doesn’t mean anyone will want to listen, buy or connect with us. We need to earn that right by the way that we conduct ourselves.

Becoming an Expert in Your Field

if you want your audience to pay attention to you, then you need to become a proven expert in your field and there are many ways that you can do this. If you are a teacher in some shape or form, then you need to get out there and get your voice heard. Create lots of good material and start to build up a reputation as the ‘go-to’ person within your niche. Always give great value and consider the needs of your customer before your own.

This same concept can be used for any business model whether it’s marketing, selling, coaching and so on. You need to give proof that you are the expert before you climb onto the plinth and start preaching.

Here are some ways that you can start to let your expertise shine through;

• Don’t just get a blog – get a blog and add really incredible content. Write for your market and give them a reason to want to read what you have to say
• Start networking within your niche. networking can be a very powerful way to start getting your name recognised within your industry
• Consider talking at a conference or hold a few workshops or demo sessions
• Start creating videos and uploading them to YouTube. Use a video aggregator like Tubemogul to dispense your videos further afield
• Create some tutorials and add them to sites like eHow.com or tutorialized.com – you don’t need to be in the field of training to do this, you could be demonstrating a product
• Write articles about your subject and submit them to the big article marketing directories. There are many to choose from, but start with ezinearticles.com and then find some more that are tailored specifically to your niche – ie. Health – this has lots of article directories aimed specifically at this niche
• Create some screencasts using Powerpoint and upload to places like screencast.com
• Take some of your articles and upload to the pdf sharing site Scribd.com
• Create a weekly podcast and post it to your blog and to iTunes

What you are effectively doing here, is dominating your niche with your expertise. So whatever media your customer prefers, they will always be able to find you, your brillaint products, services, solutions and see the passion and the expertise that you have.

Now that they have found you, don’t disapoint at the last hurdle. Look after them, reinforce the idea that they made the right decision to choose you and always, always be better educated and more informed about your customers needs that the competitor.

Now you can climb onto that plinth and smile down at your audience!

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It is said that a visitor to a website makes their mind up whether to stay within 3-5 seconds of landing on your site. This is the average time – some people will decide in a second.

So below are just 5 simple ways that you can ensure you don’t lose their attention before they’ve seen how great your site is:

1. Don’t Use Splash Pages A splash page is a front page that people see before they ‘enter’ your site. Fashionable for a while, it’s long been decided that they are detrimental to you holding your viewers attention. Pretty pages with flashing images that say ‘click here to enter’ can often lead to your visitor hitting their back button. These pages also can take time to load and it’s time your visitor is often not willing to give!

2. Keep the Banner Ads to a Minimum You want to make some money from your site but even the least web savvy people have trained themselves to gloss over banner ads. Blinking flashing images splashed all over your page is a turn off to visitors. I’m not saying that you shouldn’t use any – but less can sometimes be more in term of revenue.  Try recommending services via affiliate links and give great value and content, this will reward you with higher payment returns.

3. Clear Navigation Make your site as simple to navigate as you possibly can. If it looks confusing then your visitors will be unsure about entering. If they find themselves lost in an array of sections with no navigation back to the home page they will be clicking out of your site rather than reading your info.

Keep your category menus to the left, where a customer expects to find them. Make sure that your categories are clearly separated and defined to prevent the customers eyes from glazing over. Drop down menus can work very well if they are kept simple – but don’t always work so well for SEO purposes, and too many menus with sub menus or not enough menus with clear navigational links can see your site sink without a trace. Go with the KISS method – Keep It Simple Stupid – works every time!

4. Think Twice About Using Music On Your Site This will depend on what kind of site you are running and what audience you are trying to appeal to. If you were an R&B music based site then your customers would likely appreciate hearing something along those lines.If you want your visitors to stay a long time then you might want to rethink this as the same tune over and over again can become annoying.

Yes, they can turn down the volume, but it’s far easier to click to a different site. If you are using music, have clear onsite controls where they can turn it down or off and please make sure that you have permission to use whatever music you play.

5. Provide Excellent Content This should go without saying but the only way you are ever going to get a loyal following of visitors and customers is if you provide excellent content. With so many websites and blogs popping up over the Internet every, single day, it’s almost impossible to create something that isn’t already being done somewhere else in some form of another.

What you can do though, is DO IT BETTER. There may be many sites on similar topics but there are very few who are doing it really well. Give your visitors great content and value and your site will rise above the rest.

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