Ecommerce | Small Business Tip 23 – Be Niche Specific

You Are Not Amazon – So Do Not Try to Be…

Here’s a problem I see over and over – stores who aren’t really sure who they are or what their target market is.

It’s all a bit of a mish mash and it’s also highly off-putting to your customers.

Here’s the thing – we already have an Amazon, so we don’t need another one. Unless you can build it bigger and better (I’m gonna suggest that you can’t) then leave it alone and specialise within a niche.

The main reasons for having a target market to aim for is because you can build a sustainable business with raving fans. You can become the expert within that field and be the ‘go to’ guy that people turn to for specific products or services.

If you try to be a jack of all trades it just won’t work. You’ll never have time to get really, really good at the one thing – you’ll just be average at all of it.

Plus when you consider the social media aspect of it, it’s far easier to build a tribe of fans within one niche than across the board.

Another point to consider is the SEO aspects of building anything other than a niche business. Google will find it very hard to bring you up in the search results if it’s not entirely sure what you are – plus, don’t forget, you’ll only be average at everything so you’ll be crushed in the serps anyway.

So get really, really good at one thing. If you are a store – try and specialise in a certain market and don’t just sell the products SELL the products. If you sell belts then you want to stock the lot – everything from high class leather to gunge belts with skull buckles. You want to be the go to person for a belt, you want to be top of the results pages for belts. You’ll blog about them, tell your fans about the hsitory of belts, the different styles from the different countries, the types of materials – you’ll have passion and you will grow a tribe of followers via Twitter and other social networking sites.

If someone types belt into Google – you’ll come back at the top of the list because everywhere Google looks – you are there – the seller, the expert – the tribe leader!

So don’t try and be Amazon – get good at one thing and then, and only then,should you consider adding a little bit more to your repertoire!

This post is from Tip 23 on the 55 Ecommerce Tips that Rock

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