Ecommerce Tip 3 – Beating the Competition (Hint: It’s not hard)

So here’s the thing; you want to get some more traffic, you check out what your competitors are up to and decide that there are too many to deal with – so you wander soulfully off, with your tail between your legs.

Seriously? Are you going to be defeated that easily?

You know, it’s better to see that there is competition in your chosen niche than find your way to the top of a market that isn’t in demand. If there are plenty of other companies vying for the top spot, luring customers in various ways and making a pretty penny into the deal – then this is a ripe market that you can exploit quite easily.

We’ve spoken about SEO Basics before and Why You Need to Know About Search Engine Optimization – so I won’t go over old ground too much, but unless your market is saturated and your competition is in the league of Amazon or Apple (even then you can squeeze in for some juicy, low-hanging fruit) you really have nothing to worry about.

The simple strategy for beating your competition lies within their webpages – they are giving you all the information that you need – you just need to go and have a look.

Simply studying what they have done and doing it better yourself will ensure that your business will rise to the top. Google doesn’t care who is running the site – whoever comes out top in their search, is the one who is best matched for their customers search query.

So, it’s back to basics – see what keywords they are targeting, make sure that you are optimised for them too, make full use of your title tags, meta description, page content and anchor text. These simple things combined with GREAT content will be enough for you to win any battle. Remember that most of your competition is there by fluke – they have optimised unwittingly and have no idea about search optimisation. So you already have the advantage.

Of course, if you’re scared of hard work then forget it, because an ongoing campaign to create great content that is well optimised is a huge time consumer – but if ever you have any niggles or doubts, just look out of your window one morning and watch as Karen dashes out the door with an armful of kids before heading to the office to have ‘the man’ barking orders at her all day….. still seem like too much effort now?

Photo Credit Alessandro Paiver

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