The Brighton Business Mums Conference 2010 – Effective Marketing Video [video]

Thought I’d share this fantastic video with you – as not only is the information excellent, the video is incredibly powerful. Social media and multi-media are becoming the favourite way to get content ‘out there’ and this kind of video is a truly great way to get your message to as many people as you can.

You can use video for anything, it’s not limited to event promotion. If you sell a service then video testimonials can be incredibly powerful for your potential customers, if you sell products then video demonstrations will substantially increase your sales. Maybe you have a training site, screen capture training tutorials can be invaluable to your students or do you coach? Why not record a few ‘life lessons’ so that your audience can see how great you are and want to sign up with you.

The beauty of online video is that it can go viral and it is easily shared. The information is more powerful than the written word in many cases and the search engines LOVE IT! If you use something like Tubemogul to distribute your videos, you will reach a huge audience. Don’t think for a minute that you can only upload them to your website.

I’ll be digging into video a lot deeper over the coming weeks. We’ll have a look at the simple equipment you can use and how easy it is to get that video recorded and up online – stay tuned!

And if you haven’t yet ordered your tickets for the Brighton Business Mums Conference, then grab them whilst there are still some left. I am one of the speakers in the afternoon and I will be speaking about Social Media – so if you’d like to come and hear that and other great speakers like Annabel Karmel, Antonia Chitty & Mel Macgee – hop over to the site and order yours today!

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