Do You really Want to Rank For That?
Finding the Right Keywords
Time and time again I see web masters flogging themselves to death to rank for a certain keyword. They believe that if they can only get to page one on Google with this keyword then the floodgates of wealth will open.
After weeks (sometimes months) of trying, they finally make it to the prime front page on Google and (man the trumpets) ….. er…….nothing / nada / zip / zilch!
WTF?
When I find these poor, broken souls, weeping softly in the dank, dark corners of forums, I offer to help and often find that their keyword is actually worthless! The reason that it hasn’t changed their life is not because they sucked at getting the traffic – it’s because they sucked at doing the research!
A simple search using the free Google Keyword Tool shows me that no-one is actually searching on that keyword. No-one is going to Google and typing in ‘ Where Can I get Me A ______’. I ask “Have you checked whether there is any value to this keyword before you decided to ruthlessly pursue it?” The deafening silence is normally answer enough!
So, first things first – make sure that the keywords you are targeting are actually worth it or you will be wasting your time.
So, now that you have done a little research and found the main keywords you want to rank for – where are your going to put them? Well, for the page to rank well in Google you will need them to appear within the following:
- Your meta title tag <title>Keywords here</title>
- Your meta description tag <meta content=”keywords within your page description” />
- Your H1 or H2 tags <H1>Title of your content with keywords</H1>
- Within the content of the page
- Within the ‘alt tags’ (for your images)
- As anchor text from external links to the page
If you can do all of this, then you are going to start to rank for your chosen keywords fairly quickly. The more quality links that you get coming in – the better your chances of ranking higher.
Now, you just need to do this for EVERY page that you want to rank within your site – not just your home page!
So, before you move on, make sure that you are targeting the RIGHT keywords for your market and not the ones that you THINK you should.
If you want to learn more about how to find keywords for your business, then check out the Website Optimizer for small businesses.
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