Poking Google in the Proverbial Eye

When you go to Google and search for something, you get back a whole load of relevant search results within a millisecond. It’s at this point that you raise the inner cup of thanks to the ‘Google Gods’ for delivering the information that you were looking for.

And indeed you should – for Google rocks!

However, the scenario isn’t quite so rosy when you search for something specific to the niche that you are in, only to find that Google (stupid bloody Google) has dolloped you on page 89 and has frankly proved that it wouldn’t actually know a decent website if one came up and poked it in the eye!

So I have 2 questions for you at this point:-

1. Did you poke Google in the eye with your website?
2. Is your site actually better than the preceding 88 pages that Google has deemed to show?

The answer to question 1 is probably ‘No’! Metaphorically speaking, you did not poke Google in the eye with your website,

And as for question 2, well either the 88 pages of preceding sites are just plain better than yours or you answered ‘No’ to question 1.

Google does a very good job nowadays of sorting the wheat from the chaff and this is one of the reasons why they have risen to the top as the best search engine. It’s all about trust – and we trust Google!

And whilst (regardless of what some so-called SEO experts may tell you) we don’t know the exact algorithm that Google uses to determine our place within its SERPs (Search Engine Results Pages), we do know enough to make sure that we are placed well.

And how do we know all this?

Because Google tells us!

There is no great jaw-dropping mystery about getting good rankings on Google. If your site is good – no scratch that – if your site is better than the rest, you will get great rankings.

Okay, stop with the ‘sighing’ and just think about it for a moment……

I mean – actually STOP and actually THINK…

If a searcher types something in to Google, then it’s in Google’s best interest for it to deliver the sites that it deems most relevant to the search term entered. Because if it doesn’t – it loses the customer to another search engine – fact!

And let me shed some light on something else, you may think that the multi-million dollar Google machine can afford to rest on its laurels (be’ in all multi –million dollar-ish), but if you believe that train of thought then you’re choo-choo-ing out on the one stop express to NoHopeland,

Google is constantly tweaking its algorithm to make sure that the cream rises to the top.

But hey – let’s get back to you and that website of yours placed on page…what was it again? Oh yeah, page 89 of the SERPs (or worse). You’ve no doubt had a look at some of the tat in those preceding 88 pages and you are clear on one thing – YOUR SITE IS BETTER THAN THAT BUNCH OF CRAP.

So – you’ve got the goods – you just need to go poke Google in the eye with it!!

I 100% guarantee you that there IS a reason as to why J.Bloggs is at the number 1 spot for YOUR search term. You just need to find out what it is – and it isn’t a backhander from Matt Cutts  (Matt Cutts – the only real name that anyone ever recognizes as a member of the Google squad).

So if J.Bloggs – from here on in known as ‘JB’, has spent time driving traffic to his website then Google will note that he is getting popular. Traffic is drawn on most occasions by clicking on a link. This is one reason why links count towards the popularity of your site in the eyes of the Search Engine.

Maybe JB has also invested his time in maximizing his internal links so that Google could find ALL of his content. More content = Bigger site = Higher Rankings – for the majority of sites.

Or maybe – just maybe, that cheeky devil adds new, fresh content to his site on a regular basis! Now that alone would be killer…

Whatever it is that he is doing – content, linking, seo, social media etc – he’s doing it a darn site better than you or he’s been doing it a whole lot longer than you.

Keep it simple folks;

1. Get the key-phrase you want to rank for in your pages title tags
2. Get the key-phrase you want to rank for within the body of the page (in the content)
3. Have incoming links to that page using your key-phrase as your anchor text

So go and check out what JB is doing and do it heaps better. Let him be the cream that rises to the top, just so long as you make sure you are the cherry!

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