Twitter and Blogging – Driving Laser Targeted Traffic Politely!

If you are a blogger – you’re in luck. A vast amount of info that is getting passed about on twitter is blog posts. That and ‘quotes’ which can get a bit tedious at times – unless it’s something fresh and new!

If you don’t yet have a blog, you should really think about setting one up. There is a famous saying ‘The eyes are the windows to the soul’ and I like to think of a blog in this way. It’s the eyes to the soul of your business – it’s the welcome mat, the comfy waiting area where people wander about reading the notice board before they decide if they want to enter your ‘office’.

If your blog is your ‘office’ then – happy days!

But again, I can’t stress enough the importance of doing this right.

If you are a business and you are on Twitter, then you really should be directing folks to your blog rather than you place of business. You’ve got to build the relationship first.

There is another excellent saying that is so true of human nature;

“People like to buy stuff but they don’t like to be sold at”

“Think of Twitter in Terms of a Party”

Whereby you have been graciously invited. If your opening line on introductions is ‘This is my company, buy my stuff’ how successful do you think you are going to be?

Answer: Not very!

You will have links to your main money site from your blog, but rather than send someone directly to a sales page, it’s far better to take a softer approach and work on building a good customer/client relationship.

The thing is – even if they don’t buy today, they will remember you for the great information that you provide via your blog, which means they will also be happy to recommend you to others too.

By creating great information on your blog, you will get a natural flow of traffic from people on Twitter who’d like to check out your latest post. They will click through again and again and start to build a relationship. Give them a link to a sales page and they’ll click once and unlikely buy.

Pop an opt-in box on your blog so that people can sign up to your news letter; make sure you give away something of value in return in addition to the newsletter. This could be a report, a discount voucher or something else tailored to your particular niche.

You’ll start to build up a nice list of potential and current customers that will always want to open your emails because they know that you give value first – and of course, your products or service will be excellent too!

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