I’m sure most of us ‘Internet Marketers’ have experienced it in some way or another. It’s why we feel such a bond with our online peers, and why we often spend too much time on Social Networks. These people online ‘get you’, they understand the language you speak, the hopes, fears and aspirations you have and they don’t collapse into fits of laughter when you mention that you sent out a ‘Tweet’. (sigh).

I actually find it quite amusing that I mentioned Twitter over a year and a half ago (how time flies) and I got that look – the picture illustrates it well – and yet now, as Twitter becomes more mainstream with celebs jumping on the bandwagon, everyone suddenly seems to be a Twitter expert. Of course the same divide still exists on Twitter, just because some of your ‘real world’ friends jumped on Twitter, it doesn’t mean they’ll understand more than 50% of your tweets, infact I prefer it when my friends don’t follow me on Twitter as it takes too long to explain what a PDF report is or why I would recommend someone reads a list of SEO tips, sheesh that’s a minefield – SEO to a non Internet person!

I Have A Gift For You

As I started to ponder the divide, I thought more and more about what it involves – this running a business online malarkey, and I decided to map it out. You’ll be surprised when you see what’s involved but mainly you should be proud! If you even accomplish a small portion of what I have included within this report, then you deserve a pat on the back – you really do!

Within this free PDF (which you can grab by clicking on the icon below) is a mind map, if you haven’t seen a mind map before, you’re in for a treat. You will need to zoom in and move your cursor around to see all of the sections as mapping the life of a Work at Home Parent is no mean feat.

You’ll also have a handy reference for a ton of sites you will be able to use throughout your entrepreneurial adventures online, it’s packed full of golden nuggets of goodness. And not only does it contain a ton of great websites and resources, it also maps out SEO and Website Optimisation in an easy to understand and logical way.

Use it wisely and don’t understimate the power of the info contained inside, I can’t reach every parent or home busines online, but between us we can get hold of a fair few, so share it with other work at home parents by clicking on the Re-Tweet button at the top of this post – I’m pretty sure they’ll thank you for it! And – please leave me a comment and tell me if I’ve missed any great sites that you use, because I can easily and add them and I will credit it you in the pdf for the information!

Wishing you every success in your online business….

Work at Home Parents Guide and Resources

Click the PDF Icon for instant access – no need to sign up for anything, it’s yours to just grab! If you’d like to be kept updated on the latest news from the blog, then subscribe to my RSS Feed and you won’t miss a thing.

Related posts:

1. Napoleon Hill – Think and Grow Rich Free PDF Download Free Downloadable PDF If ever there was a good place...
2. ‘Setting Up a Shop’ eCommerce Guide Setting Up a Shop the right way will determine your...

Related posts brought to you by Yet Another Related Posts Plugin.

Setting Up a Shop

Setting Up a Shop the right way will determine your long term success. If you already have an eCommerce store and are wondering why you have few customers, low conversion or little traffic then perhaps it’s time to consider some aspects of running an online store that often don’t occur to a new estore owner.

How to Get Customers

Often overlooked, but kinda essential, customers that buy stuff are crucial to a stores survival – without them your store is a failure!

I don’t even want to mention how many stores I see come and go within the Mumpreneur niche and it’s normally because of a lack of understanding of how to get an ongoing stream of traffic.

You do need to know about keywords and SEO – tedious and boring but actually essential. If you don’t know what people are searching for then you can’t optimize your store to meet their needs. It’s no skin off their nose as they’ll just buy from your competitor.

When I say keywords (and feel the draft from you yawning), I mean that you need to be finding out what people are typing into that little search box over on Google – we’ll call this a key-phrase, you then need to check and see who else has optimized for that key-phrase as you want a high search volume (from the customer) vs a low competition. Once you start optimising your own store for the actual keyphrases people are searching on, you’ll soon start to rise up the ranks in the search results pages! You want to be on page one of Google – don’t settle for anything less!

Now obviously there is a lot more to it than that, so if you think you can handle learning about keywords then pop your name and email in the boxes below and I will send you my ‘Mastering Keyword Research’ report, which goes into all of this a bit deeper. This does mean that you’ll be on my newsletter list, but you can unsubscribe if you feel that you’re not getting any value! (pffft…as if)!

How to Get Customers to Buy Something

So now that you are the keyword queen and have established how to get tons of targeted traffic to your store, it’s only a matter of time before you retire to your counting house and wallow in a stash of cash – right?

Hmmm – well back up missus – not so fast! These folks are not buying anything, so now what? There are numerous reasons as to why your customers are not converting as well as you think they should but one of the main ones is TRUST. If you don’t come across as the respectable establishment that you are, then I’m afraid that no-one is going to be parting with their credit card details today thank you!

Some of the main things that you can do to show your integrity as a merchant is to have a ‘trust’ sign, something like McAfee security badge which shows that they have verified you and test your site regularly. This isn’t any ol’ badge, if the customer clicks it, they will be taken to McAfee and shown your details are on their records – sweet!

Make sure that you have a business telephone number

Pref a 0800 or similar as your customer wants to know that they can contact you. For the shy ones who hate to talk, consider having a ‘live chat’ service. If you can be available as a live person for customer service in your busy periods, you’d be amazed at how many more sales you can convert.

And if you have all this covered but you still don’t seem to be converting then you need to start testing your landing page. It could be anything from bad product images to the wrong kind of ‘Add to Cart’ sign. Simple tweaks can yield great results.

But start with the keywords, download that free report cos it will help you understand what’s involved far better than a short blog post. And make sure that you have Analytics installed because you can’t test what you can’t measure!

Read the report and then come back and let me know if it helped you!

Related posts:

1. 55 Ecommerce Tips That Totally Rock 1)     Your site title is an important SEO benefit but...
2. Do You really Want to Rank For That? Finding the Right Keywords Time and time again I see...
3. How to SEO with the Ecommerce Course Tell Me How to SEO…. After working with and around...

Related posts brought to you by Yet Another Related Posts Plugin.