5 Reasons Why You Should be Updating Your Blog Regularly
Over the last week or so, I’ve been reaching out to fellow entrepreneurs regarding their blogs, I like to read new blogs and connect with people as it’s a great way of building your network and, for me, it’s often been conducive to identifying potential business partnerships.
However, that’s for another post – there is something far more worrying about what I have found when checking out some of the blogs that have been brought to my attention.
I’ve been receiving many little notes that read ‘here’s my blog…but er…..it needs updating’.
Of course that’s understandable, we’re busy people but a blog isn’t something that should be relegated to your ‘to do’ list, it should be considered a fundamental part of your business.
Times are a changing folks and we need to change with them. Our blogs need to reflect us as a person, a way for our audience to connect with us before there is even a glimmer of a chance that they may become a potential customer.
If you are writing a blog, you need to be consistent and update it on a regular basis. As I’m sure you are aware, a blog is great for getting your info up and out into the search engines and a more personable way to connect with your customers about your company, products and services.
But if someone comes across your blog and finds that the last time it was updated was three months ago – what are the chances that they will click through to read more about your business?
Will your blog reflect the kind of person they want to deal with? An outdated blog will harm your business more than no blog at all – so take five minutes today to write a few lines on your blog, and then commit to doing it each week.
Let’s sum this up with an quick list of reasons of what could happen if you dont keep your blog updated;
- You could be missing out on potential JV opportunities
- Google will stop ranking your blog if you don’t keep it updated with regular content
- You are under-utilizing one of the best communication channels that you have with potential customers
- You’ll give out the wrong impression or vibe to your audience – a bit of a ‘hit n miss’ kinda biz
- It won’t build trust and brand loyalty
Think of your blog as the doorway to your business, if it looks messy or unkept, will anyone want to come through to the next room and make themselves comfy or will they be aprehensive about what lays on the other side?
Stuck on what to write about? Bookmark my blog or sign up to my RSS feed as I will be back with a post choc full of ideas that you can use to generate content for your blog.
In the meantime let me know, in the comments below, if there are any other blog related worries you have and we can address those too
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I am an artist and my paintings are about me and my life (mostly). So I blog about paintings and what I do during the day and about boyfriend and kids.
I find it hard to find the perfect balance between blogs about me and blogs about my work (paintings). But I do find it important for people who love my paintings to get to know me through my personal bloggings.
Gr. Katja
Hi Katja,
Thanks for your comment and I think you are right when you say “But I do find it important for people who love my paintings to get to know me through my personal bloggings.”
I think that something as personal as paintings is crying out for a blog, it’s important for your audience to get to know the artist behind the brush. It can be tough sometimes to find the balance but the best rule of thumb is to be ‘genuine’ – do that and you’ll never go far wrong,
Nikki
thank you
I find that I get lots of ideas for blog posts when reading Twitter, Facebook or just surfing around the internet. So I paste a link and a few words into a draft blog post in Wordpress as I have the idea. This means I always have a few draft posts that just need fleshing out a bit. Much better than sitting at a blank screen thinking “right, I need to write a post now – where do I start?”.
I also keep a notebook near me so I can scribble down ideas when I’m away from the computer. It’s funny how you get the best ideas when you’re loading the dishwasher!
That’s a great tip Helen, it’s always when you are thinking about what to write that it becomes difficult so keeping a little notebook of ideas is very helpful.
I tend to open up my WordPress and write a title to a new post with a couple of descriptive lines to remind myself what I was thinking at the time. I then save it as a draft and I then have a list of posts that just need filling out and publishing